KCA Partners with Tea Board of Kenya (TBK) for B2B Engagement Meetings with Tea Stakeholders in Canada

Toronto, Canada - October 10, 2022

Kenyan Canadian Association (KCA) partnered with Tea Board of Kenya (TBK) for a series of B2B engagement meetings with Tea stakeholders and visits to retail stores in Canada. The B2B engagement meetings and visits to various retail stores took place on October 1, 2022 in Ontario, Canada. The Tea Board of Kenya delegation included CEO Ms. Peris Mudida, Director representing West of Rift Valley Mr. Kennedy Kaburi, Director representing East of Rift Valley Ms. Florence Nkatha and Assistant Director Market Development & Trade Advisory Mr. David Muriuki. The team was accompanied by Kenya High Commissioner to Canada H.E. Amb. Immaculate Wambua.

The following are some of the organizations that participated, and retail stores visited:

1. DAVID’s TEA
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Store visited: 25 The West Mall Unit 1786A, Etobicoke, ON M9C 1B8
Website: www.davidstea.com 

DAVID’s TEA is a homegrown Canadian specialty store focusing on tea and tea accessories based in Montreal, Quebec. It is the largest Canadian-based specialty tea boutique in the country.

DAVID’s TEA sell Kenyan Tinderet Tea which is their only traditional tea in the CTC (cut, tear, curl) style, where machines cut the tea leaves into uniform pieces.

2. Metro Grocery Store
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Store visited: 250 The East Mall, Etobicoke, ON M9B 3Y9
Website: www.metro.ca 

Metro Inc. is a Canadian food retailer operating in the provinces of Quebec and Ontario. The company is based in Montreal, Quebec with head office at 11011 Boulevard Maurice-Duplessis. Metro is the third largest grocer in Canada, after Loblaw Companies Limited and Sobeys.

There are 365 namesake locations in Ontario and Quebec. Super C is the discount supermarket division operated in Quebec with 72 stores. In Ontario, Metro has 139 discount supermarkets under the Food Basics banner, which are very similar to the Super C stores. Large Metro stores in Quebec operate under the Metro Plus name. Metro also operates 142 small groceries under the Marché Richelieu banner.

3. Longos Grocery Store
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Store visited: 1891 Rathburn Rd E, Mississauga, ON L4W 3Z3
Website: www.longos.com 

A family-owned organization, Longo's first opened its doors in Toronto in 1956 and currently has 30 stores employing over 6,000 people across the Greater Toronto Area.It has stocked a variety of Kericho Gold Specialty Tea.

4. AfriCar Food Festival
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Venue: Mississauga Celebration Square, 300 City Centre Dr, Mississauga, ON L5B 3C1

AFRI-Car Food Festival is a public event that aims to revitalize African/Caribbean culture. It is a family-friendly event featuring a variety of food vendors, arts and crafts vendors, dance workshops, fashion parades, and other activities. The event is part of multi-pronged effort to promote African-Caribbean culture, people, and community, as well as to help sustain the richness of the culture and businesses.

5. Diamant Cash n Carry
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Website: www.diamantcashncarry.com

Diamant Cash N Carry specializes in both wholesale and retail of imported products from Africa. Diamant Cash N Carry is a subsidiary of Diamant Company which deals with both air and ocean freight services.

Diamant Cash N Carry sells a variety of tea brands from Kenya including Kericho Gold Tea, Ketepa Tea and Fahari Tea

6. Shukrani Tea
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Website: www.shukranitea.com 

Shukrani Tea is manufactured using the CTC (Crush, Tear, Curl) process that meets international standards.

It is authentic Kenyan premium quality tea with deep copper colour which presents itself pleasantly with or without milk to brighten the cup to individual preference.

Shukrani Tea blending and packing is done by Maisha Commodities in Mombasa, Kenya with minimal time after receiving the tea from the factories. This ensures high quality and freshness.

7. IQBAL Halal Foods
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Store Visited: 4099 Erin Mills Pkwy, Mississauga, ON L5L 3P9
Website: www.iqbalfoods.ca

IQBAL Halal Foods store is the largest Asian grocery store in Ontario. It has been recognized for its Quality and Brand Range of South Asian and Middle Eastern Products. Our 100% HMA Certified Halal Meats are purchased with utmost care and our main goal is to provide Quality Products at Affordable Prices to the Community.

IQBAL Halal Foods sells Shukrani Tea in all their retail stores.

8. Afrolicious Restaurant
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Address: 46 James St N, Hamilton, ON L8R 2K1
Website: www.afrolicious.ca 

Afrolicious Restaurant is a family-owned and operated restaurant located in the heart of Hamilton, Ontario. They specialize in African and multi-ethnic cuisines, establishment with over 20 years of food service experience and a life-long passion for great food.

Along with gorgeous settings, Afrolicious Restaurant pride itself with innovative menu planning, detailed food presentations, delivering the freshest local and seasonal ingredients and presenting dishes that are in line with current culinary trends and traditional ones at an affordable price.

9. Istar Restaurant
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Address: 235 Dixon Rd, Toronto ON M9P 2M5
Website: www.istarrestaurant.com

With a banquet that is modern and trendy, Istar Restaurant uses vast spices used around the world. They have fusion cuisine from Somalia which is also influenced by Italian, North American and Indian cultures. Their goal is to provide their guests with an excellent bistro experience with emphasis on a refined yet creative Somali cuisine. Half of their employees are Kenyan Canadians from the Somali Community.
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KCA will continue engaging with Tea Board of Kenya (TBK) and other stakeholders through the Tourism, Trade & Investment (TT) Program.
For more information on Tourism, Trade & Investment (TTI) Program please contact us:

General information:
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Canada Program Director:
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Ms. Priya Channa
Email: This email address is being protected from spambots. You need JavaScript enabled to view it. 
Kenya Program Director:
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Dr. Francis Kangure
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Contact Information

Kenyan Canadian Association - KCA
Brampton | Toronto
Ontario, Canada.
Tel: +1-888-448-6225
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
           | @kcacanada

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